Better Irish Websites

July 11, 2006

Free Website Analytics from ClickTracks

Filed under: Analytics and Statistics, Tools — Barry @ 4:25 pm

Start Analyzing your Website Statistics with a powerful free tool

It’s not hot off the press, indeed, it has been around for a while, but to those that are only coming to grips with their online marketing efforts (or others that have been swamped with a thousand other things on your website to-do-list) you might have missed out on the ClickTrack Appetizer free product offering.

So what’s so special about this statistical analyzer?

I’ve been using Appetizer for the last few months on a number of websites that I own and to be quite honest this has been an invaluable tool for helping me to understand visitor behaviour. Not only is the price right (I did mention it was FREE), Appetizer allows you to easily see and understand visitor behavior in context with your website pages. You will see where visitors enter your site, where they came from, where they spend the most time, and most importantly, where they leave.

With information like this a website owner is better equipped to make informed decisions on how to improve their website.

Put a date in your calendar for “Web Analytics Day”

Spending time analyzing your website statistics can be extremely rewarding. However, obsessing over your statistics can lead to a lot of unnecessary time being wasted. That is why “Web Analytics Day” is something that can help you schedule your statistic analysis and get more from this free product. ClickTracks ‘turn on’ advanced features in your version of Appetizer once a month. During this time, you’ll be able to see and use some of the more advanced features found in the other editions (Analyzer, Optimizer, and Pro). See where, when, how frequent search engine robots are visiting your website and identify your search and keyword performance with these advanced features.

Too much of a good thing can sometimes be… too much

Starting into website analytics can be a very daunting task. It’s sometimes a very steep learning curve and you could end up scratching your head until it hurts and you decide that this is too much effort. Thankfully ClickTracks understand this and offer free online classes to help you learn and interpret your data. Helping you understand everything in your own time.

All of these features for no price. So what’s their angle? This is what the say…

“We’re convinced that other web analytics products have got it totally wrong, and we’re willing to give away a small but powerful product so you can see for yourself. And then, when your web analytics needs grow beyond what Appetizer offers, we think there’s a darn good chance you’ll buy an even more powerful web analytics package from us.”

So there is no commitment. Even if you are interested in trying out the more advance editions (Analyzer, Optimizer, and Pro) you can still take a free trial and not purchase.

You got nothing to lose so check out their website and find out more.

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